Sri Srinivasan — Technology Sales Leader
Technology Sales Leader • 25+ Years

Hi, I'm Sri

I help companies scale revenue through strategic partnerships, technical excellence, and teams that actually execute. From startups finding their first sales motion to enterprises transforming their go-to-market.

$750M+
Revenue Managed
3x
IoT Business Growth
75+
Global Partners
6
Countries Led

I Make Complex Things Work

Across my career—whether building network infrastructure, scaling IoT globally, or helping founders find product-market fit—one function keeps repeating: I bring clarity to complex systems so people can move faster with less friction.

I started as an engineer. I've built data centers, designed unified communications for the World Bank, and led global IoT partnerships at Cisco. Now I help companies translate technical capability into business value—without the theater.

🎯 Sales Transformation

Building first-ever sales processes, defining ICPs, and creating repeatable pipeline—not hero deals.

  • Blackbuck: Staff aug → Solutions (30% pipeline growth)
  • BusinessTime: Zero → 25% lead engagement lift
  • Cisco: $225M → $750M IoT business

🤝 Partnership Ecosystems

Designing partner programs that actually generate revenue, not just logos.

  • Onboarded 75 OT partners globally
  • Generated $50M in new bookings
  • Pioneered Cisco's first sell-through model

Technical Translation

Bridging the gap between what engineering builds and what the market needs to hear.

  • IoT, AI/ML, Cloud, Networking depth
  • $3M World Bank project → $10M savings
  • Trained 2,500 partners on IoT solutions
"Earn trust, see the real problem, deliver measurable value—without drama."
— My operating principle

Results That Speak

I don't measure success in activity. These are outcomes—revenue generated, costs reduced, teams transformed.

$50M
New bookings from partner ecosystem
Cisco IoT Partnerships
$150M
Annual pipeline created
First sell-through model
40%
Cost reduction Year 1
Fannie Mae Network Eng
2,500
Partners certified globally
IoT Certification Program
20%
Revenue increase
Blackbuck Insights
$10M
Client cost savings delivered
World Bank UC Project

The Journey

2025–Now

Founder & Sales Consultant

ZenA-I Inc (salesonyourmind.com)

Fractional VP Sales for startups. Proprietary framework: pain points → differentiation → execution.

2024–2025

Vice President, Sales

BusinessTime Inc.

Built first-ever sales process. Defined personas. Multi-channel campaigns. 25% lead engagement lift.

2023

Vice President, Sales

Blackbuck Insights LLC

Transformed from staff aug to solutions. Built 10-person team. 30% pipeline growth. AWS/Snowflake/GCP partnerships.

2018–2022

Director, Global IoT Partnerships

Cisco Systems Inc.

15-person team across 6 countries. 75 OT partners. $50M bookings. Pioneered sell-through model.

2015–2017

Sr. Manager, Global IoT Business Development

Cisco Systems Inc.

Scaled IoT from $225M to $750M. Built first product sales specialist team. Exceeded targets 20% for 3 years.

2010–2014

Enterprise Account Manager

Cisco Systems Inc.

Energy/Utilities vertical. Exelon, Pepco, AES, Dominion. Deal size $1.5M → $5M. 50% account value growth.

2008–2010

Senior Sales Engineer

Cisco Systems Inc.

Financial vertical. 26-country RFP leadership. $3M World Bank project. C-suite partnerships.

1998–2008

Director of Network Engineering

Fannie Mae

$30M budget. 40% cost reduction Y1. Built 2 data centers. 96% video comm cost savings.

My Approach

Listen Before Prescribing

I map reality before recommending anything. What's actually happening? Is this a pipeline problem, positioning problem, process bottleneck, or leadership gap?

Build, Don't Preach

I learn by immersion and teach by doing. Prototypes over presentations. Results over rhetoric. Let the work speak.

Trust as Foundation

Trust isn't a slide. It's a pattern of behavior: listening, accountability, not overselling, staying present over time.

What I Bring

Leadership & Sales

Strategic Selling Sales Transformation Global Team Leadership Partner Program Development Pipeline Management Account Management Change Management

Technical Depth

IoT Solutions AI/ML Cloud (AWS, GCP, Snowflake) Networking & Security Unified Communications Data Engineering Python

Tools & Platforms

Zoho CRM HubSpot Apollo.io Salesforce LLM Fine-tuning

Let's Talk

Whether you're a founder building your first sales motion, or an enterprise leader transforming go-to-market—I'm happy to connect.