What Do I Do?

I’ve never had a clean answer to this question.

“What do you do?” can mean a lot of things — your job title, your expertise, your source of income, your identity in the marketplace.

But the way I work doesn’t really fit neatly into any of those.

I help businesses — mostly early-stage and founder-led — figure out how to grow without losing what made them real in the first place.

That means sales, but not in the way people usually think of sales. I’m not trying to teach anyone how to close faster or talk smoother. I care more about earning trust, about making sure there’s alignment between what you say and what you actually deliver.

Sometimes that means helping a founder get clear on their story.

Sometimes it’s building a simple sales process that doesn’t burn people out.

Sometimes it’s knowing when not to sell yet, because something deeper still needs to be fixed.

You could call it “fractional sales leadership.” You could call it “strategy.”

But most days it just feels like listening, asking questions, and staying close to what actually matters.

I also write. Not to position myself, but because I notice things and want to sit with them a little longer. Writing slows me down. It keeps me honest. It’s how I figure out what I actually think.

Lately, I’ve been drawn to projects that sit at the edge of business and reflection — like how to sell without selling yourself, how to earn without efforting, how to build something that feels grounded and alive, not just optimized.

I’m also exploring ideas around Travel, Zen, and human-centered systems. That part isn’t fully formed yet — but I’m following it.

So… what do I do?

I help where I can. I stay close to what feels real.

And I try not to pretend I know more than I do.

That’s the best way I can answer it right now.